Title: Color Revolution
Subject: RCA TV Vintage Neon Motel Sign
Sizes: 8"x8" to 24"x24" (HxW)
Aspect Ratio: 1:1
Although limited color broadcasts took place during the 1950s, it wasn't until the early 1960s that color TV started to take off. Televisions were first installed in hotel rooms by the Hilton Hotels & Resorts chain in 1951 and by the 1960s they spread into hotels and motels around the country. In order to promote their product to the growing number of people exploring the United States by car, RCA began approaching motels and offering discounted sets for their rooms in exchange for adding their "Color TV by RCA" sign to the motel's signage.